The sad truth is that approximately 90% of start-ups fail within five years. There are a number of reasons for this and not all can be mitigated, however we apply our 4 principles in the following way to working with start-up clients.
Strategic Review
The strategy for a start up can take many forms and despite the highest level of market research and planning is still the most uncertain point of a businesses journey. There are often many assumptions which must be tested, and contingencies made for the outcomes, regular reviews with the leadership team and stakeholders is essential in the early stages of development. The strategy should be clear but flexible as progress is rarely linear, and constant course corrections will be required as the business develops.Team Assessment
Ideas alone are rarely enough to build a business, the leadership and the team around them are critical in getting a start-up off the ground. The psychometric testing and personality profiling we carry out gives us an effective way of understanding the requirements at inception and who and what will be required as the business scales.Support Systems
All stages of a business journey involve stress, in a simple aircraft analogy, a planes engines use 100% of their thrust to get airborne, and only 20/30% when cruising. So the early stages of a start-up are stressful and unpredictable, as the business scales the stresses don’t diminish they change. We look at monitoring health and wellbeing throughout the businesses journey and ensuring the leadership and their team are prepared no matter how much turbulence they encounter.Skill Development
As a business develops and scales, the development of the leadership teams needs to grow and adapt. Through the team assessment phase we will have established the blend of personalities and skill sets, the development plan we implement will then aim to grow the existing skill sets and add new ones as required.
There are many aspects to a successful start up business, the most variable aspects tend to be around market fit and the speed of growth, more tangible areas are the leadership teams and how they grow and develop, using scientifically proven psychometrics we can ensure that the strengths and weaknesses are understood and developed appropriately.