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Why Smart People Make Bad Decisions

Written by Barry Roche | 26 Feb 2026

According to various sources, 25% of people on social media have posted something they later regretted, the divorce rate in the U.S. is 50%, and over the past decade the tattoo removal industry has grown 440%. Although these are relatively benign examples, there are, unfortunately, countless examples of bad decisions that killed individuals’ careers, collapsed companies, or cost people their lives.

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